Privacy policy


PRIVACY POLICY

Last updated: September 30, 2026

This Privacy Policy explains how Death Valley Nails (“we,” “us,” or “our”) collects, uses, and shares personal information when you visit deathvalleynails.com, place an order, contact us, or use our services.

1. Information We Collect

Information you provide

When you place an order, create an account, subscribe to communications, or contact us, we collect information relevant to that interaction. This may include:

  • Your name, email address, telephone number, and billing and shipping addresses.

  • Order details, purchase history, account information, and communication preferences.

  • Information needed to process and confirm payments.

  • Messages, gift notes, reviews, and other information you choose to submit.

  • Order numbers, descriptions, photographs, and supporting information submitted for returns, defects, shipping issues, or Package Protection requests.

Payment details provided at checkout are processed through Shopify and the applicable payment providers. Please do not send full payment-card numbers or security codes by email.

Information collected automatically

When you visit our website, we and our service providers may collect:

  • IP address, browser and device information, operating system, and time zone.

  • Cookie identifiers and similar online identifiers.

  • Pages and products viewed, referring websites, interactions with the website, and purchase activity.

  • Approximate location inferred from your IP address.

We collect this information through cookies, server logs, pixels, tags, and similar technologies, subject to applicable consent requirements and privacy choices.

Information from service providers

We may receive payment confirmations, shipment tracking information, fraud-screening information, and analytics or advertising information from providers that support our store.

2. How We Use Information

We use personal information to:

  • Process payments, fulfill orders, arrange shipping, and provide order updates.

  • Manage customer accounts and respond to questions.

  • Handle returns, defects, refunds, shipping issues, and Package Protection requests.

  • Detect fraud, protect our website, and maintain business security.

  • Understand website activity and improve products, services, and the shopping experience.

  • Send marketing communications consistent with your preferences and applicable law.

  • Measure advertising performance and provide relevant advertising.

  • Maintain business records, meet legal obligations, and resolve disputes.

Where applicable law requires a legal basis for processing, we rely on the basis appropriate to the activity, such as fulfilling a contract, complying with legal obligations, legitimate business interests, or your consent.

3. Returns and Package Protection Requests

If you contact us about a return, defective product, shipping issue, or purchased Package Protection, we use the information you provide to review the issue, communicate with you, and arrange an appropriate resolution.

For shipping damage, this may include photographs of the affected items and packaging. We may request additional information reasonably needed to review the request.

Private customer-service messages and supporting photographs are not treated as public reviews or marketing submissions. We may share relevant information with providers assisting with payment, shipping, customer support, or resolving the issue.

4. How We Share Information

We share information with providers and other parties where relevant to the purposes described in this policy, including:

  • Shopify and payment providers: Contact, account, order, payment, and device information needed to operate the store, process transactions, and support checkout.

  • Shipping and fulfillment providers: Recipient names, delivery addresses, contact details, and order information needed to deliver orders and resolve shipping issues.

  • Customer-service and communications providers: Contact information, messages, and order details needed to provide support and send communications.

  • Analytics and advertising providers: Device identifiers, website activity, purchase activity, and other information relevant to analytics, advertising, and measurement, subject to applicable privacy choices.

  • Professional advisers and authorities: Information reasonably needed for accounting, legal advice, compliance, lawful requests, security, or dispute resolution.

If our business undergoes a merger, acquisition, or sale, relevant information may be transferred as part of that transaction, subject to applicable law.

Shopify

Our store uses Shopify. Shopify processes information to provide and support its services and may also process certain information for its own purposes.

Where Shopify Network Intelligence or related enhanced services are enabled, Shopify may use information about interactions with our store together with information from interactions with Shopify and other merchants to improve services, personalization, and advertising.

For more information, read Shopify’s Privacy Policy. You can also visit Shopify’s privacy portal to learn about choices concerning Shopify’s processing of your information.

Google Analytics

Where Google Analytics is used, it helps us understand website activity. You can read Google’s Privacy Policy and learn about the Google Analytics opt-out browser add-on.

5. Cookies, Analytics, and Advertising

Cookies and similar technologies support functions such as keeping items in your cart, remembering preferences, securing checkout, understanding website activity, and measuring advertising.

Advertising partners may use information about your activity on our website and other websites to provide relevant advertisements. Sharing information for these purposes may qualify as “sale,” “sharing,” or “targeted advertising” under applicable privacy laws, even when no money is exchanged.

Where available, use the cookie-preference or privacy-choice controls displayed on our website to manage these activities. You may also email team@deathvalleynails.com to request an opt-out of the use or sharing of your information for targeted advertising.

Your browser may allow you to block or delete cookies. Blocking essential cookies may affect features such as your cart or checkout.

Advertising choices may depend on your browser, device, and account. You may need to repeat your choices when using another browser or device.

6. Browser Privacy Signals

“Do Not Track” and Global Privacy Control are different browser signals.

There is no uniform standard for responding to traditional Do Not Track signals. Where required by applicable law, we honor recognized opt-out preference signals, such as Global Privacy Control, as requests to opt out of the relevant sale, sharing, or targeted-advertising processing.

These choices do not prevent processing necessary to complete orders, provide requested services, maintain security, or comply with law.

7. Marketing Communications

You can unsubscribe from marketing emails using the unsubscribe link in those messages or by contacting team@deathvalleynails.com.

If you receive marketing text messages, follow the opt-out instructions in those messages.

Opting out of marketing does not stop necessary communications about orders, payments, shipping, returns, security, or customer-service requests.

8. Data Retention

We retain personal information for as long as reasonably needed for the purposes described in this policy, including fulfilling orders, providing support, resolving disputes, preventing fraud, and meeting accounting, tax, or other legal obligations.

Retention depends on the type of information and the reason it is held. A deletion request may not require removal of records we must retain under applicable law.

9. Your Privacy Rights

Depending on where you live and which laws apply, you may have rights to:

  • Access personal information we hold about you.

  • Correct inaccurate information.

  • Request deletion of personal information.

  • Receive a portable copy of certain information.

  • Opt out of the sale or sharing of information, targeted advertising, or certain profiling.

  • Withdraw consent or object to or restrict certain processing.

  • Appeal a decision concerning a privacy request.

  • Complain to an appropriate privacy regulator.

To submit a request, email team@deathvalleynails.com and describe the right you wish to exercise. You do not need to create an account to submit a request.

We may need to verify your identity or an authorized representative’s authority before completing a request. We will request only information reasonably necessary for that purpose.

We will respond within the time required by applicable law. If we cannot fulfill a request, we will explain the reason and any available appeal process. To request an appeal, email the same address and identify the request you want reviewed.

We will not unlawfully discriminate against you for exercising privacy rights. Rights may be subject to legal exceptions and limitations.

10. International Processing

Shopify and other providers may process information in the United States and other countries. Privacy laws in those countries may differ from those where you live.

Where applicable law requires safeguards for an international transfer, we will use the safeguards required for that transfer.

11. Children’s Information

Our website is intended for a general audience and is not directed to children under 13.

We do not knowingly collect personal information from children under 13 without legally required parental consent. If you believe a child has provided personal information improperly, email team@deathvalleynails.com so we can review and address the issue.

12. Security

We use reasonable safeguards designed to protect personal information. No website, transmission method, or storage system can guarantee complete security.

Please protect your account credentials and avoid including unnecessary sensitive information in customer-service messages.

13. Third-Party Websites

Our website may link to third-party websites or services. Their privacy practices are governed by their own policies. Please review those policies before providing information to them.

14. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, services, or legal requirements. We will update the date above and provide additional notice or obtain consent where required by law.

15. Contact Us

For privacy questions, complaints, or requests, contact:

Death Valley Nails
Email: team@deathvalleynails.com

Mailing address:
Death Valley Nails
Attention: Privacy Requests
PO Box 7
Taylor, TX 76574
United States